Managing Retailing

Managing Retailing - Text and Cases is all about running the business of retailing - as a retailer or as a marketing manager of a company. It brings out the conceptual, strategic and managerial frameworks that a retailer may use to further the business and achieve its desiered objectives Designed as...

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Bibliographic Details
Main Author: Sinha, Piyush Kumar
Other Authors: Piyush Kumar Sinha; Dwarika Prasad Uniyal
Language:Undetermined
English
Published: Oxford,New York Oxford University Press 2007
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh