Managing Retailing
Managing Retailing - Text and Cases is all about running the business of retailing - as a retailer or as a marketing manager of a company. It brings out the conceptual, strategic and managerial frameworks that a retailer may use to further the business and achieve its desiered objectives Designed as...
Сохранить в:
| Главный автор: | |
|---|---|
| Другие авторы: | |
| Язык: | Undetermined English |
| Опубликовано: |
Oxford,New York
Oxford University Press
2007
|
| Предметы: | |
| Метки: |
Добавить метку
Нет меток, Требуется 1-ая метка записи!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| Итог: | Managing Retailing - Text and Cases is all about running the business of retailing - as a retailer or as a marketing manager of a company. It brings out the conceptual, strategic and managerial frameworks that a retailer may use to further the business and achieve its desiered objectives Designed as a fundamental textbook on the subject, the book would also benefit professionals in managing day - to - day retail operations as well as build a long - term sustainable strategy for competitive advantage |
|---|---|
| Объем: | xv, 543 p. ill. 25 cm |
| Библиография: | Included glossary and index |
| ISBN: | 0195690702 9780195690705 |