Managing Retailing

Managing Retailing - Text and Cases is all about running the business of retailing - as a retailer or as a marketing manager of a company. It brings out the conceptual, strategic and managerial frameworks that a retailer may use to further the business and achieve its desiered objectives Designed as...

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Библиографические подробности
Главный автор: Sinha, Piyush Kumar
Другие авторы: Piyush Kumar Sinha; Dwarika Prasad Uniyal
Язык:Undetermined
English
Опубликовано: Oxford,New York Oxford University Press 2007
Предметы:
Метки: Добавить метку
Нет меток, Требуется 1-ая метка записи!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Описание
Итог:Managing Retailing - Text and Cases is all about running the business of retailing - as a retailer or as a marketing manager of a company. It brings out the conceptual, strategic and managerial frameworks that a retailer may use to further the business and achieve its desiered objectives Designed as a fundamental textbook on the subject, the book would also benefit professionals in managing day - to - day retail operations as well as build a long - term sustainable strategy for competitive advantage
Объем:xv, 543 p.
ill.
25 cm
Библиография:Included glossary and index
ISBN:0195690702
9780195690705