Managing Retailing
Managing Retailing - Text and Cases is all about running the business of retailing - as a retailer or as a marketing manager of a company. It brings out the conceptual, strategic and managerial frameworks that a retailer may use to further the business and achieve its desiered objectives Designed as...
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| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Oxford,New York
Oxford University Press
2007
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01257nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_11956 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0195690702 | ||
| 020 | |a 9780195690705 | ||
| 041 | |a eng | ||
| 082 | |a 658.87 | ||
| 082 | |b S312 | ||
| 100 | |a Sinha, Piyush Kumar | ||
| 245 | 0 | |a Managing Retailing | |
| 245 | 0 | |c Piyush Kumar Sinha, Dwarika Prasad Uniyal | |
| 260 | |a Oxford,New York | ||
| 260 | |b Oxford University Press | ||
| 260 | |c 2007 | ||
| 300 | |a xv, 543 p. | ||
| 300 | |b ill. | ||
| 300 | |c 25 cm | ||
| 504 | |a Included glossary and index | ||
| 520 | |a Managing Retailing - Text and Cases is all about running the business of retailing - as a retailer or as a marketing manager of a company. It brings out the conceptual, strategic and managerial frameworks that a retailer may use to further the business and achieve its desiered objectives Designed as a fundamental textbook on the subject, the book would also benefit professionals in managing day - to - day retail operations as well as build a long - term sustainable strategy for competitive advantage | ||
| 650 | |a Retail trade; Specialty stores | ||
| 700 | |a Piyush Kumar Sinha; Dwarika Prasad Uniyal | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||