Marketing success stories South African case studies
This is an updated South African edition of the narrative textbook covering the strategies of Southern African companies which have, through marketing interventions, repositioned themselves or grown market share
Guardat en:
| Altres autors: | |
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| Idioma: | Undetermined English |
| Publicat: |
Cape Town
Oxford University Press
2008
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| Matèries: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Sumari: | This is an updated South African edition of the narrative textbook covering the strategies of Southern African companies which have, through marketing interventions, repositioned themselves or grown market share |
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| Descripció física: | 241 p. ill. 22 cm |
| ISBN: | 0195989570 9780195989571 |