Marketing success stories South African case studies

This is an updated South African edition of the narrative textbook covering the strategies of Southern African companies which have, through marketing interventions, repositioned themselves or grown market share

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Détails bibliographiques
Autres auteurs: edited by Michael Cant and Ricardo Machado
Langue:Undetermined
English
Publié: Cape Town Oxford University Press 2008
Sujets:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh