Marketing success stories South African case studies

This is an updated South African edition of the narrative textbook covering the strategies of Southern African companies which have, through marketing interventions, repositioned themselves or grown market share

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書誌詳細
その他の著者: edited by Michael Cant and Ricardo Machado
言語:Undetermined
English
出版事項: Cape Town Oxford University Press 2008
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh