Marketing success stories South African case studies

This is an updated South African edition of the narrative textbook covering the strategies of Southern African companies which have, through marketing interventions, repositioned themselves or grown market share

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Bibliografische gegevens
Andere auteurs: edited by Michael Cant and Ricardo Machado
Taal:Undetermined
English
Gepubliceerd in: Cape Town Oxford University Press 2008
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh