Marketing success stories South African case studies

This is an updated South African edition of the narrative textbook covering the strategies of Southern African companies which have, through marketing interventions, repositioned themselves or grown market share

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Bibliographic Details
Other Authors: edited by Michael Cant and Ricardo Machado
Language:Undetermined
English
Published: Cape Town Oxford University Press 2008
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh