Neuroeconomics a guide to the new science of making choices

Introduction: Toward a biological science of making choices -- What are the components of choice? -- The efficacy of evaluation : what are the economic elements of the ability to evaluate risk and reward? -- The effectiveness of evaluation : what other psychological abilities affect evaluation? -- C...

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Autor principal: Peter, Politser
Otros Autores: Peter Politser
Lenguaje:Undetermined
English
Publicado: Oxford ; New York Oxford University Press 2008
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