Neuroeconomics a guide to the new science of making choices
Introduction: Toward a biological science of making choices -- What are the components of choice? -- The efficacy of evaluation : what are the economic elements of the ability to evaluate risk and reward? -- The effectiveness of evaluation : what other psychological abilities affect evaluation? -- C...
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| Język: | Undetermined English |
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Oxford ; New York
Oxford University Press
2008
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Streszczenie: | Introduction: Toward a biological science of making choices -- What are the components of choice? -- The efficacy of evaluation : what are the economic elements of the ability to evaluate risk and reward? -- The effectiveness of evaluation : what other psychological abilities affect evaluation? -- Conclusion: Future directions for the new science |
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| Opis fizyczny: | xiii, 219 p. ill. 25 cm |
| Bibliografia: | Includes bibliographical references (p. 181-196) and indexes |
| ISBN: | 0195305825 9780195305821 |