Neuroeconomics a guide to the new science of making choices

Introduction: Toward a biological science of making choices -- What are the components of choice? -- The efficacy of evaluation : what are the economic elements of the ability to evaluate risk and reward? -- The effectiveness of evaluation : what other psychological abilities affect evaluation? -- C...

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Bibliographic Details
Main Author: Peter, Politser
Other Authors: Peter Politser
Language:Undetermined
English
Published: Oxford ; New York Oxford University Press 2008
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh