Business research methods
The book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as management, strategy, and marketing). It has also been com...
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| Sprache: | Undetermined English |
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Oxford,New York
Oxford University Press
2007
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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