Business research methods
The book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as management, strategy, and marketing). It has also been com...
Đã lưu trong:
| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Oxford,New York
Oxford University Press
2007
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01275nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_13032 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0199284989 | ||
| 020 | |a 9780199284986 | ||
| 041 | |a eng | ||
| 082 | |a 658.0072 | ||
| 082 | |b A103 | ||
| 100 | |a Bryman, Alan | ||
| 245 | 0 | |a Business research methods | |
| 245 | 0 | |c Alan Bryman, Emma Bell | |
| 260 | |a Oxford,New York | ||
| 260 | |b Oxford University Press | ||
| 260 | |c 2007 | ||
| 300 | |a xxxii, 786 p. | ||
| 300 | |b ill. | ||
| 300 | |c 25 cm | ||
| 520 | |a The book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as management, strategy, and marketing). It has also been comprehensively updated to reflect the growing use of the internet as a source of data and medium for conducting research, and places new emphasis on the student experience of research by relating the activities of real student researchers back to the research process | ||
| 650 | |a Business; Onderzoeksmethoden; Sociaal-wetenschappelijk onderzoek | ||
| 700 | |a Alan Bryman; Emma Bell | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||