Introduction to marketing theory and practice
This book tries not to present prescriptive solutions to marketing problems, but encourages debate about causes and effects. Underlying much of the discussion in this book is the interplay between marketing as a science and as a creative art.Current developments in the Internet are reflected in the...
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| Idioma: | Undetermined English |
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Oxford,New York
Oxford University Press
2009
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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