Introduction to marketing theory and practice

This book tries not to present prescriptive solutions to marketing problems, but encourages debate about causes and effects. Underlying much of the discussion in this book is the interplay between marketing as a science and as a creative art.Current developments in the Internet are reflected in the...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Palmer, Adrian
Awduron Eraill: Adrian Palmer
Iaith:Undetermined
English
Cyhoeddwyd: Oxford,New York Oxford University Press 2009
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh