Introduction to marketing theory and practice

This book tries not to present prescriptive solutions to marketing problems, but encourages debate about causes and effects. Underlying much of the discussion in this book is the interplay between marketing as a science and as a creative art.Current developments in the Internet are reflected in the...

Fuld beskrivelse

Đã lưu trong:
Bibliografiske detaljer
Hovedforfatter: Palmer, Adrian
Andre forfattere: Adrian Palmer
Sprog:Undetermined
English
Udgivet: Oxford,New York Oxford University Press 2009
Fag:
Tags: Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh