Introduction to marketing theory and practice
This book tries not to present prescriptive solutions to marketing problems, but encourages debate about causes and effects. Underlying much of the discussion in this book is the interplay between marketing as a science and as a creative art.Current developments in the Internet are reflected in the...
Guardado en:
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Lenguaje: | Undetermined English |
| Publicado: |
Oxford,New York
Oxford University Press
2009
|
| Materias: | |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|