Introduction to marketing theory and practice

This book tries not to present prescriptive solutions to marketing problems, but encourages debate about causes and effects. Underlying much of the discussion in this book is the interplay between marketing as a science and as a creative art.Current developments in the Internet are reflected in the...

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التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Palmer, Adrian
مؤلفون آخرون:	Adrian Palmer
اللغة:	Undetermined English
منشور في:	Oxford,New York Oxford University Press 2009
الموضوعات:	Marketing
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

Introduction to marketing theory and practice

بواسطة Palmer, Adrian
منشور في 2009

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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Introduction to marketing theory and practice

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