Introduction to marketing theory and practice
This book tries not to present prescriptive solutions to marketing problems, but encourages debate about causes and effects. Underlying much of the discussion in this book is the interplay between marketing as a science and as a creative art.Current developments in the Internet are reflected in the...
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| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Oxford,New York
Oxford University Press
2009
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01410nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_13066 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0199557446 | ||
| 020 | |a 9780199557448 | ||
| 041 | |a eng | ||
| 082 | |a 658.8 | ||
| 082 | |b A102 | ||
| 100 | |a Palmer, Adrian | ||
| 245 | 0 | |a Introduction to marketing | |
| 245 | 0 | |b theory and practice | |
| 245 | 0 | |c Adrian Palmer | |
| 260 | |a Oxford,New York | ||
| 260 | |b Oxford University Press | ||
| 260 | |c 2009 | ||
| 300 | |a xxiii, 551 p. | ||
| 300 | |b ill. | ||
| 300 | |c 25 cm | ||
| 520 | |a This book tries not to present prescriptive solutions to marketing problems, but encourages debate about causes and effects. Underlying much of the discussion in this book is the interplay between marketing as a science and as a creative art.Current developments in the Internet are reflected in the case studies and vignettes in each chapter, and the growing recognition of the social responsibilities of marketing is stressed throughout the book. The book has been divided into fourteen chapters arranged in four parts. In the real world, however, marketing cannot be neatly compartmentalised in this way. With a holistic vision, it will be seen that any change in one aspect of marketing is likely to have consequences on other aspects | ||
| 650 | |a Marketing | ||
| 700 | |a Adrian Palmer | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||