The how to generate more leads and sales by offering your customers free white papers, special reports, booklets, and CDs

Discover how white papers can create interest, generate leads, build relationships and drive sales. THE WHITE PAPER MARKETING HANDBOOK is the first of its kind, and offers the inside information from top companies on how to create effective white papers using a variety of media. Practical and loaded...

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Библиографические подробности
Главный автор: Bly, Robert W.
Другие авторы: Robert W. Bly
Язык:Undetermined
English
Опубликовано: New york,Mason, Ohio Thomson,American Marketing Association 2006
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh