The how to generate more leads and sales by offering your customers free white papers, special reports, booklets, and CDs
Discover how white papers can create interest, generate leads, build relationships and drive sales. THE WHITE PAPER MARKETING HANDBOOK is the first of its kind, and offers the inside information from top companies on how to create effective white papers using a variety of media. Practical and loaded...
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| Hovedforfatter: | |
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| Andre forfattere: | |
| Sprog: | Undetermined English |
| Udgivet: |
New york,Mason, Ohio
Thomson,American Marketing Association
2006
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| Fag: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Summary: | Discover how white papers can create interest, generate leads, build relationships and drive sales. THE WHITE PAPER MARKETING HANDBOOK is the first of its kind, and offers the inside information from top companies on how to create effective white papers using a variety of media. Practical and loaded with illustrations from industry giants like IBM and Home Depot, THE WHITE PAPER MARKETING HANDBOOK also shows you how white papers fit into successful Integrated Marketing Communications efforts. Get on the cutting-edge of marketing using white papers with THE WHITE PAPER MARKETING HANDBOOK |
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| Fysisk beskrivelse: | xv, 229 p. ill 24cm |
| Bibliografi: | Included index |
| ISBN: | 0324300824 9780324300826 |