The

This book is a complete update of an earlier volume that Harris wrote in 1993. The entire concept of The Marketer's Guide to Public Relations runs counter to the traditional concept of 'events-driven' public relations. This book challenges the reader to use public relations as a strat...

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Bibliografische gegevens
Hoofdauteur: Harris, Thomas L.
Andere auteurs: Thomas L. Harris; Patricia T. Whalen
Taal:Undetermined
English
Gepubliceerd in: Mason, Ohio Texere 2006
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