The marketer's guide to public relations in the 21st century

This book is a complete update of an earlier volume that Harris wrote in 1993. The entire concept of The Marketer's Guide to Public Relations runs counter to the traditional concept of 'events-driven' public relations. This book challenges the reader to use public relations as a strat...

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Bibliographic Details
Main Author: Thomas L. Harris
Other Authors: Thomas L. Harris; Patricia T. Whalen; foreword by Philip Kotler
Language:Undetermined
English
Published: Mason, Ohio Texere 2006
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh