The marketer's guide to public relations in the 21st century

This book is a complete update of an earlier volume that Harris wrote in 1993. The entire concept of The Marketer's Guide to Public Relations runs counter to the traditional concept of 'events-driven' public relations. This book challenges the reader to use public relations as a strat...

Cur síos iomlán

Đã lưu trong:
Sonraí Bibleagrafaíochta
Príomhúdar: Thomas L. Harris
Údair Eile: Thomas L. Harris; Patricia T. Whalen; foreword by Philip Kotler
Teanga:Undetermined
English
Foilsithe: Mason, Ohio Texere 2006
Ábhair:
Clibeanna: Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh