The marketer's guide to public relations in the 21st century

This book is a complete update of an earlier volume that Harris wrote in 1993. The entire concept of The Marketer's Guide to Public Relations runs counter to the traditional concept of 'events-driven' public relations. This book challenges the reader to use public relations as a strat...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Thomas L. Harris
Awduron Eraill: Thomas L. Harris; Patricia T. Whalen; foreword by Philip Kotler
Iaith:Undetermined
English
Cyhoeddwyd: Mason, Ohio Texere 2006
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh