The marketer's guide to public relations in the 21st century

The marketer's guide to public relations in the 21st century

This book is a complete update of an earlier volume that Harris wrote in 1993. The entire concept of The Marketer's Guide to Public Relations runs counter to the traditional concept of 'events-driven' public relations. This book challenges the reader to use public relations as a strat...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Thomas L. Harris
مؤلفون آخرون: Thomas L. Harris; Patricia T. Whalen; foreword by Philip Kotler
اللغة:Undetermined
English
منشور في: Mason, Ohio Texere 2006
الموضوعات:
Corporations > Public relations; Marketing > Management; Public relations
الوسوم: إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh

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