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This book is a complete update of an earlier volume that Harris wrote in 1993. The entire concept of The Marketer's Guide to Public Relations runs counter to the traditional concept of 'events-driven' public relations. This book challenges the reader to use public relations as a strat...

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Bibliografske podrobnosti
Glavni avtor:	Harris, Thomas L.
Drugi avtorji:	Thomas L. Harris; Patricia T. Whalen
Jezik:	Undetermined English
Izdano:	Mason, Ohio Texere 2006
Teme:	Marketing; Corporations
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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