The target marketing for marketing managers Find this title in WorldCat.org
This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively. This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments...
Zapisane w:
| 1. autor: | |
|---|---|
| Kolejni autorzy: | |
| Język: | Undetermined English |
| Wydane: |
London,New York
Routledge
1996
|
| Hasła przedmiotowe: | |
| Etykiety: |
Dodaj etykietę
Nie ma etykietki, Dołącz pierwszą etykiete!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| Streszczenie: | This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively. This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively |
|---|---|
| Opis fizyczny: | xvii, 219 p. ill. 24 cm |
| Bibliografia: | Included bibliography referencec and index |
| ISBN: | 0415118921 9780415118927 |