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This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively. This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments...

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Hlavní autor: Dibb, Sally
Další autoři: Sally Dibb; Lyndon Simkin
Jazyk:Undetermined
English
Vydáno: London,New York Routledge 1996
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh