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This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively. This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments...

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Bibliografiske detaljer
Hovedforfatter: Dibb, Sally
Andre forfattere: Sally Dibb; Lyndon Simkin
Sprog:Undetermined
English
Udgivet: London,New York Routledge 1996
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