Market segmentation success making it happen!
Market Segmentation Success: Making It Happen! explores the principles and foundations of segmentation, types of problems reported by practitioners, and offers strategies for solving them. The importance of understanding the customer is discussed at length, along with contrasting approaches to condu...
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| Langue: | Undetermined English |
| Publié: |
London,New York
Routledge
1996
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| LEADER | 01491nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_13734 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0415118921 | ||
| 020 | |a 9780415118927 | ||
| 041 | |a eng | ||
| 082 | |a 658.802 | ||
| 082 | |b S103 | ||
| 100 | |a Dibb, Sally | ||
| 245 | 0 | |a Market segmentation success | |
| 245 | 0 | |b making it happen! | |
| 245 | 0 | |c Sally Dibb, Lyndon Simkin | |
| 260 | |a London,New York | ||
| 260 | |b Routledge | ||
| 260 | |c 1996 | ||
| 300 | |a xvii, 219 p. | ||
| 300 | |b ill. | ||
| 300 | |c 24 cm | ||
| 504 | |a Included bibliography reference and index | ||
| 520 | |a Market Segmentation Success: Making It Happen! explores the principles and foundations of segmentation, types of problems reported by practitioners, and offers strategies for solving them. The importance of understanding the customer is discussed at length, along with contrasting approaches to conducting quantitative, qualitative, Greenfield, or evolution segmentation. The authors discuss in detail how to identify, diagnose, and treat segmentation blockers and provide 30 rules for segmentation success. This how-to guidebook shows students, beginners, and even the more seasoned professionals how to improve their efforts for success. The book includes numerous figures and tables to clearly illustrate concepts and data | ||
| 650 | |a Market segmentation; Target marketing | ||
| 700 | |a Sally Dibb; Lyndon Simkin | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||