Market segmentation success

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Market segmentation success making it happen!

Market Segmentation Success: Making It Happen! explores the principles and foundations of segmentation, types of problems reported by practitioners, and offers strategies for solving them. The importance of understanding the customer is discussed at length, along with contrasting approaches to condu...

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Библиографические подробности
Главный автор:	Dibb, Sally
Другие авторы:	Sally Dibb; Lyndon Simkin
Язык:	Undetermined English
Опубликовано:	London,New York Routledge 1996
Предметы:	Market segmentation; Target marketing
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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