Market segmentation success making it happen!

Market Segmentation Success: Making It Happen! explores the principles and foundations of segmentation, types of problems reported by practitioners, and offers strategies for solving them. The importance of understanding the customer is discussed at length, along with contrasting approaches to condu...

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Bibliographische Detailangaben
1. Verfasser: Dibb, Sally
Weitere Verfasser: Sally Dibb; Lyndon Simkin
Sprache:Undetermined
English
Veröffentlicht: London,New York Routledge 1996
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh