Market segmentation success making it happen!
Market Segmentation Success: Making It Happen! explores the principles and foundations of segmentation, types of problems reported by practitioners, and offers strategies for solving them. The importance of understanding the customer is discussed at length, along with contrasting approaches to condu...
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| Language: | Undetermined English |
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London,New York
Routledge
1996
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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