The marketer's guide to public relations in the 21st century

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The marketer's guide to public relations in the 21st century

This book is a complete update of an earlier volume that Harris wrote in 1993. The entire concept of The Marketer's Guide to Public Relations runs counter to the traditional concept of 'events-driven' public relations. This book challenges the reader to use public relations as a strat...

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Dades bibliogràfiques
Autor principal:	Thomas L. Harris
Altres autors:	Thomas L. Harris; Patricia T. Whalen; foreword by Philip Kotler
Idioma:	Undetermined English
Publicat:	Mason, Ohio Texere 2006
Matèries:	Corporations > Public relations; Marketing > Management; Public relations
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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