The marketer's guide to public relations in the 21st century

Mã QR

The marketer's guide to public relations in the 21st century

This book is a complete update of an earlier volume that Harris wrote in 1993. The entire concept of The Marketer's Guide to Public Relations runs counter to the traditional concept of 'events-driven' public relations. This book challenges the reader to use public relations as a strat...

Fuld beskrivelse

Đã lưu trong:

Bibliografiske detaljer
Hovedforfatter:	Thomas L. Harris
Andre forfattere:	Thomas L. Harris; Patricia T. Whalen; foreword by Philip Kotler
Sprog:	Undetermined English
Udgivet:	Mason, Ohio Texere 2006
Fag:	Corporations > Public relations; Marketing > Management; Public relations
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

Lignende værker

The marketers's guide to public relation in the 21st century
af: Harris, Thomas L.
Udgivet: (2006)

Public relations
af: Marconi, Joe
Udgivet: (2004)

Public relations
af: Marconi, Joe
Udgivet: (2004)

Cases in public relations management /
af: Simon, Raymond.
Udgivet: (1994)

Public relations workbook : Writing and Techniques /
af: Simon, Raymond.
Udgivet: (1994)

Public relations writing : the essentials of style and format /
af: Bivins, Thomas H. 1947-
Udgivet: (1999)

The Public Relations Writers Hanbook /
af: Merry Aronson
Udgivet: (2007)

Public relations writing
af: Newsom, Doug
Udgivet: (2005)

Public relations : strategies and tactics /
Udgivet: (2005)

Public relations : the profession and the practice /
Udgivet: (2004)

Public relations :
af: Marconi, Joe
Udgivet: (2004)

The Practice of Public Relations
af: Fraser, P. Seitel
Udgivet: (2021)

Handbook of public relations
Udgivet: (2007)

Public relations writing
af: Newsom, Doug
Udgivet: (2008)

Effective public relations
af: Cutlip, Scott M.
Udgivet: (1982)

Effective public relations
af: Ali, Moi
Udgivet: (2001)

Public relations writing
af: Doug Newsom
Udgivet: (2005)

Public relations writing
af: Newsom, Doug
Udgivet: (2005)

Public Relations: The Profession and the Practice /
af: Lattimore Dan
Udgivet: (2007)

Practice of Public Relations (3th Edition)
af: P. Fraser, Seitel
Udgivet: (2025)

Effective Writing Skills for Public Relations (Fourth Edition)
af: John, Foster
Udgivet: (2025)

The Practice of public relations (13th Edition - Global Edition)
af: Fraser, P. Seitel
Udgivet: (2026)

Effective Writing Skills for Public Relations (3th Edition)
af: John, Foster
Udgivet: (2025)

An Overview of the Public Relations Function
af: Bowen, Shannon A, et al.
Udgivet: (2012)

Social Media Campaigns: Strategies for Public Relations and Marketing (Second Edition)
af: Carolyn, Mae Kim
Udgivet: (2023)

Public relations :
Udgivet: (2004)

Public relations :
Udgivet: (2004)

Qualitative Research Methods in Public Relations and Marketing Communications ( 2th Edition )
af: Christine, Daymon, et al.
Udgivet: (2025)

Public relations writing
af: Doug Newsom
Udgivet: (2008)

Public Relations Strategies and Tactics (11th Edition - Global Edition)
af: L. Dennis, Wilcox, et al.
Udgivet: (2025)

Opportunities in public relations careers /
af: Rotman, Morris B.
Udgivet: (2001)

The practice of public relations
af: Seitel, Fraser P.
Udgivet: (2004)

Journal of public relations research
Udgivet: (2009)

Public relations writing :
af: Bivins, Thomas H.
Udgivet: (2005)

Public Policy in the 'Asian Century'. 1st ed. 2018
af: Bice, Sara, et al.
Udgivet: (2020)

Social Media Strategy: Marketing, Advertising and Public Relations in The Consumer Revolution (Second Edition)
af: Keith, A. Quesenberry
Udgivet: (2023)

Market Driven Political Advertising
af: Hughes, Andrew
Udgivet: (2020)

Public relations :
Udgivet: (2007)

Public relations :
Udgivet: (2007)

Perfect PR
af: Maitland, Iain.
Udgivet: (1999)