Public relations the complete guide
With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with Â"one voiceÂ" in both paid media and nonpaid efforts. And as media rates continue to rise tho...
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| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Mason, Ohio,[S.l.]
South-Western,American Marketing Association
2004
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| 245 | 0 | |a Public relations | |
| 245 | 4 | |b the complete guide | |
| 245 | 0 | |c Joe Marconi | |
| 260 | |a Mason, Ohio,[S.l.] | ||
| 260 | |b South-Western,American Marketing Association | ||
| 260 | |c 2004 | ||
| 300 | |a 386 p. | ||
| 300 | |b ill. | ||
| 300 | |c 24 cm | ||
| 520 | |a With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with Â"one voiceÂ" in both paid media and nonpaid efforts. And as media rates continue to rise though response rates fall Â- and potential buyers are less moved by what they view as Â"sales messagesÂ" - effective PR will only grow more vital. An excellent resource for professionals in every field, Public Relations: The Complete Guide provides a valuable hands-on reference for professionals ranging from midlevel marketing and sales managers to senior-level executives | ||
| 650 | |a Public relations; Corporations | ||
| 700 | |a Joe Marconi | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||