Public relations the complete guide
With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with Â"one voiceÂ" in both paid media and nonpaid efforts. And as media rates continue to rise tho...
Wedi'i Gadw mewn:
| Prif Awdur: | Marconi, Joe |
|---|---|
| Awduron Eraill: | Joe Marconi |
| Iaith: | Undetermined English |
| Cyhoeddwyd: |
Mason, Ohio,[S.l.]
South-Western,American Marketing Association
2004
|
| Pynciau: | |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
Eitemau Tebyg
-
Public relations
gan: Marconi, Joe
Cyhoeddwyd: (2004) -
Public relations :
gan: Marconi, Joe
Cyhoeddwyd: (2004) -
The marketer's guide to public relations in the 21st century
gan: Thomas L. Harris
Cyhoeddwyd: (2006) -
Public relations workbook : Writing and Techniques /
gan: Simon, Raymond.
Cyhoeddwyd: (1994) -
Public relations writing
gan: Newsom, Doug
Cyhoeddwyd: (2005)


