Public relations

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Public relations the complete guide

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With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with Â"one voiceÂ" in both paid media and nonpaid efforts. And as media rates continue to rise tho...

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Bibliografiske detaljer
Hovedforfatter:	Marconi, Joe
Andre forfattere:	Joe Marconi
Sprog:	Undetermined English
Udgivet:	Mason, Ohio,[S.l.] South-Western,American Marketing Association 2004
Fag:	Public relations; Corporations
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

Lignende værker

Public relations
af: Marconi, Joe
Udgivet: (2004)

Public relations :
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The marketer's guide to public relations in the 21st century
af: Thomas L. Harris
Udgivet: (2006)

Public relations workbook : Writing and Techniques /
af: Simon, Raymond.
Udgivet: (1994)

Public relations writing
af: Newsom, Doug
Udgivet: (2005)

Public relations : the profession and the practice /
Udgivet: (2004)

Public relations : strategies and tactics /
Udgivet: (2005)

The Public Relations Writers Hanbook /
af: Merry Aronson
Udgivet: (2007)

Handbook of public relations
Udgivet: (2007)

Public relations writing
af: Newsom, Doug
Udgivet: (2008)

Effective public relations
af: Cutlip, Scott M.
Udgivet: (1982)

Effective public relations
af: Ali, Moi
Udgivet: (2001)

Public relations writing
af: Doug Newsom
Udgivet: (2005)

Public relations writing
af: Newsom, Doug
Udgivet: (2005)

Public relations writing : the essentials of style and format /
af: Bivins, Thomas H. 1947-
Udgivet: (1999)

Public Relations: The Profession and the Practice /
af: Lattimore Dan
Udgivet: (2007)

Public relations :
Udgivet: (2004)

Public relations :
Udgivet: (2004)

Cases in public relations management /
af: Simon, Raymond.
Udgivet: (1994)

Practice of Public Relations (3th Edition)
af: P. Fraser, Seitel
Udgivet: (2025)

Public relations writing
af: Doug Newsom
Udgivet: (2008)

Effective Writing Skills for Public Relations (Fourth Edition)
af: John, Foster
Udgivet: (2025)

The practice of public relations
af: Seitel, Fraser P.
Udgivet: (2004)

Opportunities in public relations careers /
af: Rotman, Morris B.
Udgivet: (2001)

The Practice of public relations (13th Edition - Global Edition)
af: Fraser, P. Seitel
Udgivet: (2026)

Effective Writing Skills for Public Relations (3th Edition)
af: John, Foster
Udgivet: (2025)

The Practice of Public Relations
af: Fraser, P. Seitel
Udgivet: (2021)

Journal of public relations research
Udgivet: (2009)

Public relations :
Udgivet: (2007)

Public relations :
Udgivet: (2007)

Public relations :
Udgivet: (2007)

Public relations :
Udgivet: (2007)

The practice of public relations
af: Seitel, Fraser P
Udgivet: (2017)

Public relations writing :
af: Bivins, Thomas H.
Udgivet: (2005)

Public Relations Strategies and Tactics (11th Edition - Global Edition)
af: L. Dennis, Wilcox, et al.
Udgivet: (2025)

An Overview of the Public Relations Function
af: Bowen, Shannon A, et al.
Udgivet: (2012)

The public relations writer's handbook :
af: Aronson, Merry
Udgivet: (2007)

Public relations : theory and practice
Udgivet: (2014)

The marketers's guide to public relation in the 21st century
af: Harris, Thomas L.
Udgivet: (2006)

Cases in Public Relations Management The Rise of Social Media and Activism (Second Edition)
af: Patricia, Swann
Udgivet: (2025)