Public relations the complete guide

With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with Â"one voiceÂ" in both paid media and nonpaid efforts. And as media rates continue to rise tho...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Marconi, Joe
مؤلفون آخرون: Joe Marconi
اللغة:Undetermined
English
منشور في: Mason, Ohio,[S.l.] South-Western,American Marketing Association 2004
الموضوعات:
الوسوم: إضافة وسم
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh