Public relations the complete guide
With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with Â"one voiceÂ" in both paid media and nonpaid efforts. And as media rates continue to rise tho...
Enregistré dans:
| Auteur principal: | |
|---|---|
| Autres auteurs: | |
| Langue: | Undetermined English |
| Publié: |
Mason, Ohio,[S.l.]
South-Western,American Marketing Association
2004
|
| Sujets: | |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
Soyez le premier à ajouter un commentaire!