TB Marketing
Part 1: The World; Part2: Analyzing marketing opportunities; part 3: Product decisions ; Part 4: Distribution decision; Part 5: Promotion decision ; Part 6: Pricing decision; Part 7: Technology driven marketing
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| Langue: | Undetermined English |
| Publié: |
South-Western
Cengage Learning
2006
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Résumé: | Part 1: The World; Part2: Analyzing marketing opportunities; part 3: Product decisions ; Part 4: Distribution decision; Part 5: Promotion decision ; Part 6: Pricing decision; Part 7: Technology driven marketing |
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| Description matérielle: | 675 p. 28 cm |
| ISBN: | 0324318545 9780324318548 |