Marketing research : Within a changing information environment

Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance betwe...

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Bibliographic Details
Main Author: Hair, Joseph F.
Format: Book
Language:Undetermined
Published: Boston McGraw Hill 2006
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ