TB Marketing

Part 1: The World; Part2: Analyzing marketing opportunities; part 3: Product decisions ; Part 4: Distribution decision; Part 5: Promotion decision ; Part 6: Pricing decision; Part 7: Technology driven marketing

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Bibliographic Details
Main Author: HAIR
Other Authors: HAIR; MCDANIEL; LAMB
Language:Undetermined
English
Published: South-Western Cengage Learning 2006
Subjects:
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh