This is PR the realities of public relations

THIS IS PR: THE REALITIES OF PUBLIC RELATIONS is now available in a new paperback format providing the same great coverage at a value price for students. This authoritative text was written to provide information and guidance that will be useful to the experienced practitioner as well as to the begi...

詳細記述

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書誌詳細
第一著者: Doug Newsom
その他の著者: Doug Newsom; Judy VanSlyke Turk; Dean Kruckeberg
言語:Undetermined
English
出版事項: Belmont, CA Wadsworth/Thomson Learning 2004
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
その他の書誌記述
要約:THIS IS PR: THE REALITIES OF PUBLIC RELATIONS is now available in a new paperback format providing the same great coverage at a value price for students. This authoritative text was written to provide information and guidance that will be useful to the experienced practitioner as well as to the beginning student. Students are introduced to the world of public relations through a strong emphasis on public relations fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, students are sure to engaged and prepared!
物理的記述:418 p.
ill.
25 cm
ISBN:534562639