This is PR the realities of public relations
THIS IS PR: THE REALITIES OF PUBLIC RELATIONS is now available in a new paperback format providing the same great coverage at a value price for students. This authoritative text was written to provide information and guidance that will be useful to the experienced practitioner as well as to the begi...
Đã lưu trong:
| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Belmont, CA
Wadsworth/Thomson Learning
2004
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01379nam a2200265Ia 4500 | ||
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| 020 | |a 534562639 | ||
| 041 | |a eng | ||
| 082 | |a 659.2 | ||
| 082 | |b D435 | ||
| 100 | |a Doug Newsom | ||
| 245 | 0 | |a This is PR | |
| 245 | 4 | |b the realities of public relations | |
| 245 | 0 | |c Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg | |
| 260 | |a Belmont, CA | ||
| 260 | |b Wadsworth/Thomson Learning | ||
| 260 | |c 2004 | ||
| 300 | |a 418 p. | ||
| 300 | |b ill. | ||
| 300 | |c 25 cm | ||
| 520 | |a THIS IS PR: THE REALITIES OF PUBLIC RELATIONS is now available in a new paperback format providing the same great coverage at a value price for students. This authoritative text was written to provide information and guidance that will be useful to the experienced practitioner as well as to the beginning student. Students are introduced to the world of public relations through a strong emphasis on public relations fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, students are sure to engaged and prepared! | ||
| 650 | |a Public relations | ||
| 700 | |a Doug Newsom; Judy VanSlyke Turk; Dean Kruckeberg | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||