Managing global accounts nine critical factors for a world-class program

Globalization and global customers -- Critical success factors for managing global accounts -- Establishing the scope of global account program -- Securing senior management commitment -- Nominating and selecting the "right" global accounts -- Designing the line organization for managing g...

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Bibliografiset tiedot
Päätekijä: Capon, Noel
Muut tekijät: Noel Capon; Dave Potter; Fred Schindler
Kieli:Undetermined
English
Julkaistu: Mason, Ohio Thomson
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh