Managing global accounts nine critical factors for a world-class program
Globalization and global customers -- Critical success factors for managing global accounts -- Establishing the scope of global account program -- Securing senior management commitment -- Nominating and selecting the "right" global accounts -- Designing the line organization for managing g...
Gorde:
| Egile nagusia: | |
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| Beste egile batzuk: | |
| Hizkuntza: | Undetermined English |
| Argitaratua: |
Mason, Ohio
Thomson
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| Gaiak: | |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Gaia: | Globalization and global customers -- Critical success factors for managing global accounts -- Establishing the scope of global account program -- Securing senior management commitment -- Nominating and selecting the "right" global accounts -- Designing the line organization for managing global accounts -- Securing effective global account managers -- Developing effective global account plans -- Establishing the supporting organizational infrastructure -- Demonstrating the global account program's incremental value to the firm and to the global account -- Aligning critical success factors in managing global accounts |
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| Deskribapen fisikoa: | xviii, 268 p. ill. 24 cm |
| Bibliografia: | Includes bibliographical references and index |
| ISBN: | 0324400764 9780324400762 |