Building high-tech product companies the maelstrom effect

A perfect blend of technology and entrepreneurship, Building High-Tech Product Companies equips entrepreneurs and managers with the tools necessary to grow a technologically driven company, as it delivers insightful information on how to anticipate the market and the technology and develop strategy,...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Bowen, James E.
مؤلفون آخرون: James E. Bowen
اللغة:Undetermined
English
منشور في: Mason, Ohio Thomson/South-Western 2004
الموضوعات:
الوسوم: إضافة وسم
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
الوصف
الملخص:A perfect blend of technology and entrepreneurship, Building High-Tech Product Companies equips entrepreneurs and managers with the tools necessary to grow a technologically driven company, as it delivers insightful information on how to anticipate the market and the technology and develop strategy, while perfecting management techniques. James Bowen uses the Maelstrom paradigm, which is the simultaneous pull of a Technology Life Cycle, a Product Life Cycle, and an Adoption of Innovation Life cycle on a company. This offers executives and managers better understanding of market and technology trends to help them form clear strategies for product development and release. It also includes interviews from dozens of executives from high-tech companies that have introduced successful products into the marketplace
وصف مادي:xvi, 223 p.
ill.
24 cm
ردمك:0538727012
9780538727013