Integrated marketing communications in advertising and promotion
The seventh edition of Shimp's market-leading "Advertising, Promotion, and Other Aspects of Integrated Marketing Communications" fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant rev...
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| Language: | Undetermined English |
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Mason, OH
Thomson/South-Western
2007
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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