Integrated marketing communications in advertising and promotion

The seventh edition of Shimp's market-leading "Advertising, Promotion, and Other Aspects of Integrated Marketing Communications" fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant rev...

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Hlavní autor: Shimp, Terrence A.
Další autoři: Terrence A. Shimp
Jazyk:Undetermined
English
Vydáno: Mason, OH Thomson/South-Western 2007
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh