Integrated marketing communications in advertising and promotion

The seventh edition of Shimp's market-leading "Advertising, Promotion, and Other Aspects of Integrated Marketing Communications" fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant rev...

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Hlavní autor:	Shimp, Terrence A.
Další autoři:	Terrence A. Shimp
Jazyk:	Undetermined English
Vydáno:	Mason, OH Thomson/South-Western 2007
Témata:	Advertising; Communication in marketing; Direct marketing
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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Integrated marketing communications in advertising and promotion

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