Integrated marketing communications in advertising and promotion

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Integrated marketing communications in advertising and promotion

The seventh edition of Shimp's market-leading "Advertising, Promotion, and Other Aspects of Integrated Marketing Communications" fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant rev...

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Bibliografiske detaljer
Hovedforfatter:	Shimp, Terrence A.
Andre forfattere:	Terrence A. Shimp
Sprog:	Undetermined English
Udgivet:	Mason, OH Thomson/South-Western 2007
Fag:	Advertising; Communication in marketing; Direct marketing
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

Lignende værker

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