Out of context a creative approach to strategic management

Out of Context complements traditional texts in strategic management rather than substitutes for them. It helps readers to think about strategy conceptually and creatively, not just analytically, with a useful tool to achieve that end. Using metaphor as the principal means to uncover new insights, W...

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Detalles Bibliográficos
Otros Autores: general editor; Cynthia Wagner Weick
Lenguaje:Undetermined
English
Publicado: Mason, OH Thomson/South-Western
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