Essentials of marketing

This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green...

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Đã lưu trong:
Chi tiết về thư mục
Tác giả chính: Charles, W. Lamb, Jr.
Tác giả khác: Charles W. Lamb; Jr.
Ngôn ngữ:Undetermined
English
Được phát hành: Mason, OH Thomson Learning 2006
Những chủ đề:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Miêu tả
Tóm tắt:This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. The 4th edition has been thoroughly re-written to include the new 7 C's framework The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader
Mô tả vật lý:544 p.
ill.
28 cm
số ISBN:0324421508
9780324421507