Essentials of marketing
This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green...
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| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Mason, OH
Thomson Learning
2006
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01259nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_14859 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0324421508 | ||
| 020 | |a 9780324421507 | ||
| 041 | |a eng | ||
| 082 | |a 658.8 | ||
| 082 | |b C109 | ||
| 100 | |a Charles, W. Lamb, Jr. | ||
| 245 | 0 | |a Essentials of marketing | |
| 245 | 0 | |c Charles W. Lamb, Jr. | |
| 260 | |a Mason, OH | ||
| 260 | |b Thomson Learning | ||
| 260 | |c 2006 | ||
| 300 | |a 544 p. | ||
| 300 | |b ill. | ||
| 300 | |c 28 cm | ||
| 520 | |a This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. The 4th edition has been thoroughly re-written to include the new 7 C's framework The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader | ||
| 650 | |a Essentials of marketing | ||
| 700 | |a Charles W. Lamb; Jr. | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||