Marketing planning & strategy

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to co...

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書目詳細資料
主要作者: Jain, Subhash C.
其他作者: Subhash C. Jain
語言:Undetermined
English
出版: Mason, Ohio Thomson Custom Pub. 2004
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh