Marketing planning & strategy

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to co...

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Bibliografische gegevens
Hoofdauteur: Jain, Subhash C.
Andere auteurs: Subhash C. Jain
Taal:Undetermined
English
Gepubliceerd in: Mason, Ohio Thomson Custom Pub. 2004
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh