Marketing planning & strategy
Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to co...
Đã lưu trong:
| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Mason, Ohio
Thomson Custom Pub.
2004
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01300nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_15690 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 075933871X | ||
| 020 | |a 9780759338715 | ||
| 041 | |a eng | ||
| 082 | |a 658.802 | ||
| 082 | |b S505 | ||
| 100 | |a Jain, Subhash C. | ||
| 245 | 0 | |a Marketing planning & strategy | |
| 245 | 0 | |c Subhash C. Jain | |
| 260 | |a Mason, Ohio | ||
| 260 | |b Thomson Custom Pub. | ||
| 260 | |c 2004 | ||
| 300 | |a xviii, 935 p. | ||
| 300 | |b ill. | ||
| 300 | |c 24 cm | ||
| 504 | |a Included index | ||
| 520 | |a Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management | ||
| 650 | |a Marketing | ||
| 700 | |a Subhash C. Jain | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||