Marketing planning & strategy

Uses a variety of analytical frameworks to demonstrate how companies formulate and implement strategy. Explores marketing strategy from the viewpoint of the business unit, and clearly distinguishes marketing strategy from marketing management. Includes 29 real-life cases with questions, plus chapter

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Detalles Bibliográficos
Autor principal: Jain, Subhash C.
Otros Autores: Subhash C. Jain
Lenguaje:Undetermined
English
Publicado: Cincinnati, Ohio South-Western College Pub. 2000
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