Marketing planning & strategy

Uses a variety of analytical frameworks to demonstrate how companies formulate and implement strategy. Explores marketing strategy from the viewpoint of the business unit, and clearly distinguishes marketing strategy from marketing management. Includes 29 real-life cases with questions, plus chapter

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書誌詳細
第一著者: Jain, Subhash C.
その他の著者: Subhash C. Jain
言語:Undetermined
English
出版事項: Cincinnati, Ohio South-Western College Pub. 2000
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh