Marketing planning & strategy

Uses a variety of analytical frameworks to demonstrate how companies formulate and implement strategy. Explores marketing strategy from the viewpoint of the business unit, and clearly distinguishes marketing strategy from marketing management. Includes 29 real-life cases with questions, plus chapter

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Detaylı Bibliyografya
Yazar: Jain, Subhash C.
Diğer Yazarlar: Subhash C. Jain
Dil:Undetermined
English
Baskı/Yayın Bilgisi: Cincinnati, Ohio South-Western College Pub. 2000
Konular:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh