Marketing planning & strategy
Uses a variety of analytical frameworks to demonstrate how companies formulate and implement strategy. Explores marketing strategy from the viewpoint of the business unit, and clearly distinguishes marketing strategy from marketing management. Includes 29 real-life cases with questions, plus chapter
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| Lingua: | Undetermined English |
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Cincinnati, Ohio
South-Western College Pub.
2000
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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