Strategic management building and sustaining competitive advantage

Do you know how to get the competitive advantage? STRATEGIC MANAGEMENT: BUILDING AND SUSTAINING COMPETITIVE ADVANTAGE shows you in detail how the world's top companies build, extend, and sustain a competitive advantage. How do they do it? Through distinctive competence, quality, globalization,...

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Библиографические подробности
Главный автор: Pitts, Robert A.
Другие авторы: Robert A. Pitts; Robert Lei
Язык:Undetermined
English
Опубликовано: Mason, OH Thomson/South-Western 2006
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Описание
Итог:Do you know how to get the competitive advantage? STRATEGIC MANAGEMENT: BUILDING AND SUSTAINING COMPETITIVE ADVANTAGE shows you in detail how the world's top companies build, extend, and sustain a competitive advantage. How do they do it? Through distinctive competence, quality, globalization, change, and ethics. And because this business textbook is rich with study tools, STRATEGIC MANAGEMENT: BUILDING AND SUSTAINING COMPETITIVE ADVANTAGE gives you the competitive advantage on the test as well!
Объем:xviii, 538 p.
col. ill.
26 cm
ISBN:0324226217
9780324226218