Marketing research an applied orientation
This text takes a comprehensive look at both the principles and practices of marketing research, with balanced coverage of qualitative and quantitative material
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | |
| اللغة: | Undetermined English |
| منشور في: |
Upper Saddle River, N.J.
Prentice Hall
2003
|
| الموضوعات: | |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| الملخص: | This text takes a comprehensive look at both the principles and practices of marketing research, with balanced coverage of qualitative and quantitative material |
|---|---|
| وصف مادي: | xxix, [782] p. ill. 29 cm |
| بيبلوغرافيا: | Includes bibliographical references and indexes |
| ردمك: | 0130337161 9780130337160 |