Marketing research an applied orientation

This text takes a comprehensive look at both the principles and practices of marketing research, with balanced coverage of qualitative and quantitative material

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Bibliografiska uppgifter
Huvudupphovsman: Malhotra, Naresh K.
Övriga upphovsmän: Naresh K. Malhotra
Språk:Undetermined
English
Publicerad: Upper Saddle River, N.J. Prentice Hall 2003
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Beskrivning
Sammanfattning:This text takes a comprehensive look at both the principles and practices of marketing research, with balanced coverage of qualitative and quantitative material
Fysisk beskrivning:xxix, [782] p.
ill.
29 cm
Bibliografi:Includes bibliographical references and indexes
ISBN:0130337161
9780130337160