Marketing research an applied orientation
This text takes a comprehensive look at both the principles and practices of marketing research, with balanced coverage of qualitative and quantitative material
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| Autor principal: | |
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| Idioma: | Undetermined English |
| Publicado em: |
Upper Saddle River, N.J.
Prentice Hall
2003
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| Assuntos: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Resumo: | This text takes a comprehensive look at both the principles and practices of marketing research, with balanced coverage of qualitative and quantitative material |
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| Descrição Física: | xxix, [782] p. ill. 29 cm |
| Bibliografia: | Includes bibliographical references and indexes |
| ISBN: | 0130337161 9780130337160 |