E-business & e-commerce for managers
Finally, there's an authoritative, comprehensive manager's guide to every aspect of building and managing a successful e-Business! e-Business and e-Commerce for Managers starts by reviewing today's leading e-Business models, as well as several key industries where e-Businesses offer e...
Đã lưu trong:
| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Upper Saddle River, N.J.
Prentice Hall
2000
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| LEADER | 02058nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_18663 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0130323640 | ||
| 020 | |a 9780130323644 | ||
| 041 | |a eng | ||
| 082 | |a 658.84 | ||
| 082 | |b D201 | ||
| 100 | |a Deitel, Harvey M. | ||
| 245 | 0 | |a E-business & e-commerce for managers | |
| 245 | 0 | |c H.M. Deitel, P.J. Deitel, K. Steinbuhler | |
| 260 | |a Upper Saddle River, N.J. | ||
| 260 | |b Prentice Hall | ||
| 260 | |c 2000 | ||
| 300 | |a xxxvii, 794 p. | ||
| 300 | |b ill. | ||
| 300 | |c 24 cm | ||
| 504 | |a Includes bibliographical references and index | ||
| 520 | |a Finally, there's an authoritative, comprehensive manager's guide to every aspect of building and managing a successful e-Business! e-Business and e-Commerce for Managers starts by reviewing today's leading e-Business models, as well as several key industries where e-Businesses offer especially attractive opportunities, including entertainment, career development, e-Publishing, and online finance. Next, it helps managers address each key strategic and technical component of a successful e-Business. Coverage includes: planning and building a robust Web site infrastructure; deploying effective Internet-based marketing and affiliate programs; using Customer Relationship Management to strengthen customer loyalty; managing online transactions; protecting the security of your site; and much more. The book includes a step-by-step guide to e-Business site building, as well as a full chapter on leveraging new e-Business opportunities associated with the wireless Internet. An appendix features development of a complete Web-based shopping cart application using HTML, JavaScript, VBScript, Active Server Pages, and an Access database. For all managers, business owners, and others who need a comprehensive overview of how to build and manage an e-Business | ||
| 650 | |a Electronic commerce; Business enterprises | ||
| 700 | |a H.M. Deitel; P.J. Deitel; K. Steinbuhler | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||